With plenty of hands-on experience with different DSLR and digital cameras, crafting rushes into impactful and engaging visual stories has become second nature.
Near the end of my undergraduate course in Video Production, my work partner and I found a local charity in need of a promotional video. After a meeting with the Director of St John’s Winchester, he told us it was perfect timing for a promotional video, in their key time of growth.
St John’s Winchester aim to provide an inspirational community where older people are empowered and enabled to live full and rich lives through quality care and support, housing and friendship. St John’s is one of the country’s oldest charities with a long history of supporting people of limited means. They provide care to around 150 older people who choose to make St John’s Winchester their home.
They wanted to showcase what the charity has on offer as well as highlight its importance in the community. We discussed with them what kind of content they wanted filmed and for what purpose. After this, we then had a framework to film the many events going on at the charity, and interview the staff and residents on their stories and experiences.
Knowing the purpose of the video before filming really helped us to ask the right questions when interviewing our subjects. Because of this, we had been able to choose different options and greatly improve the flow of the edit. We filmed in their many different rooms and spaces to reflect the number of events going on.
By following these processes, our client was able to tell the story they wanted and we made sure we covered everything in their brief. St John’s were very pleased with the result and are using it on their website as well as at fundraising events, hoping to increase support in their time of growth.
”We developed a great working relationship with Joel and Ed and their dedication is evident in the video that they produced. Visual Storm fully embraced our vision for what we wanted to achieve and quickly understood the unique intricacies of our Charity. We feel that this is reflected well in the produced end result. They worked with a high level of energy, professionalism and personality. They took the time to talk to our residents to experience first-hand exactly what it is that we do at St John’s! Since we uploaded the new promotional video to our website and social media pages, we have noticed that visitor traffic has increased markedly. We are delighted with the finished result and would recommend Visual Storm to anyone looking to expand their reach online.
Kirstie GreenMarketing & PR Officer, St John’s Winchester